Channel 4 have revealed more details of their upcoming 4Seven channel, a Freeview stream that will recap the best of the past seven days on Channel 4, according to Facebook, Twitter and ‘critical buzz’. As the article acknowledges, it is an attempt to try and place TV priced advertising inventory against on demand content. The key part is that Dan Brooke, C4’s chief marketing and communications officer is clear about the shelf life for this kind of channel.
"Repeats used to be a dirty word, but now there is so much on viewers say they are missing the best stuff they want to see. When we did research we found the appeal of this channel was across the board. People do use online catchup, but viewers really want to watch on a big screen, in their lounge. It will take five to 10 years or so until we have convergence. This is a bridge.
A lot of people I know are already there, watching on demand content on a big screen whether it’s through a games console, a smart TV or a box of some sort. This TV channel should drag the last few million over the VoD finish line.
Paid Content believe MTV UK will have a hard time changing public perception in the face of the myriad of free offerings.
Charging for catch-up goes against what has become the industry grain. Equivalent catch-up services BBC iPlayer, ITV Player, 4oD and Demand Five make shows available for free in the same seven-day window, with advertising in the case of the commercial broadcasters.
It is a tough market in the face of the free terrestrials, but if you start from free and it doesn’t work, where do you go from there?
A bold move from the former book store.
Amazon Studios is inviting developers to submit proposals for original kids’ and comedy shows. The best will be distributed through Amazon Instant Video….
If a show is optioned, the creator gets $10,000. If Amazon decides to develop the show as a series, “the creator will receive a $55,000 payment, up to 5 percent of Amazon’s net receipts from toy and t-shirt licensing, and other royalties and bonuses.”
This is great for Amazon, if it works they have original programming exclusive to Kindle Fire, and they get to sell the toys on their store. Well played.
Insightful words from Naomi Gibney, acting director of Sky Atlantic, on the long tail and added value of Mad Men.
In other words, audience behaviour is changing dramatically as people take advantage of all the different ways to catch up with their favourites. These days, to measure how successful a show is, we need to look at how it is enjoyed across all platforms it’s shown on.
When will the industry formally acknowledge the shift? and when will I get off my soapbox about ratings? all these answers and more, after these short messages.