Posts tagged spongebob

The Rise of Online Video

Yet another article about the death of television starts with a great anecdote about kids reaction to advertising.

Within minutes, SpongeBob or whatever was playing went into commercials, and the kids freaked out. They climbed up onto the cabinet to change the channel, or demanded that Mommy or I ‘fix it.’. That was the moment it dawned on us.

At ages 3 and 4, the kids had never seen a television ad.

While this is an extreme solution, kids will be a barometer for the new wave of technology, if only because they are so whiny! If they want to watch their favourite shows, all the time, without ads, their parents will find a way.