Microsoft have hired ex-CBS Television Studios president Nancy Temmel to run their new original production studio in LA. The Verge have the story:
In Microsoft’s press release, Tellem said that “The Xbox is already a consumer favorite, and we now have a tremendous opportunity to transform it into the center of all things entertainment — from games, music and fitness to news, sports, live events, television series and movies — so consumers have one destination for all their entertainment needs.”
Netflix, Amazon, Hulu, Google and now Microsoft are all investing heavily in original content. If only two of these ventures succeed, the industry ramifications will be huge.
A piece over at Gigaom laments the “Sad state of TV”.
But the sad truth is that even winning a contract like this would be a defeat for Apple. The company originally set out to disrupt the TV space and sell programming directly to consumers. It wanted to unbundle cable much in the same way it unbundled the CD when it started selling single songs on iTunes for $0.99.
Although there is a lot of truth in the article, I feel there is a silver lining to all this. Contracts and rights are being amended as we speak to allow a more flexible future, and the small steps taken by the industry over the next few years will eventually lead to major change.
Microsoft unveiled something that sounds very cool at their E3 press conference this afternoon.
Game of Thrones was demonstrated as an example, with the SmartGlass app displaying an interactive map of Westeros, pinpointing where the action in a given scene was taking place.
Finally, a smart TV app with a decent usage case. If this app can help someone track down and kill that little beggar Joffrey, then it’s worth whatever Microsoft will be charging.
… in its current form. Had you worried there for a minute didn’t I? So says Outgoing Microsoft chief cheese Bill Gates, but more tellingly, a survey conducted by Harris Interactive for Youtube.
Two entities with differing agendas offering up the same opinion. One of the key quotes from the Bill Gates article is actually a statement from Reuters, I don’t know where their research came from.
The rise of high-speed Internet and the popularity of video sites like Google Inc.’s YouTube has already led to a worldwide decline in the number hours spent by young people in front of a TV set.
In the years ahead, more and more viewers will hanker after the flexibility offered by online video and abandon conventional broadcast television, with its fixed program slots and advertisements that interrupt shows, Gates said.
So thats it. Bill Gate backs up what I’ve been saying for a long time. I always knew he plaigarised my work. Even when I doubted myself, I knew. More interesting stats from the research by Harris interactive, including people giving up spending time with friends and family to watch Youtube videos. wow. Do it, but don’t admit it!
Of the frequent YouTube users, 66 percent claim they are sacrificing other activities when on YouTube, including other websites (36 percent), time spent watching TV (32 percent), email and other online social networking (20 percent), work/homework (19 percent), playing video games (15 percent), watching DVDs (12 percent) and even spending time with friends and family in person (12 percent).
My thoughts on the matter are, as always, that somebody needs to definitively move the internet experience into the living room for even the dumbest human being to put together. That means no set-top box, no wireless bridge, no streaming slingbox. No PC on in one room just to watch TV in another. I’m talking TV’s with wi-fi built in. Who is with me??? Can ya dig it! No? fine, stick with a satellite dish on the side of your house. Read the full results of the survey here. But Click here for Bill’s wise words.