A bold move from the former book store.
Amazon Studios is inviting developers to submit proposals for original kids’ and comedy shows. The best will be distributed through Amazon Instant Video….
If a show is optioned, the creator gets $10,000. If Amazon decides to develop the show as a series, “the creator will receive a $55,000 payment, up to 5 percent of Amazon’s net receipts from toy and t-shirt licensing, and other royalties and bonuses.”
This is great for Amazon, if it works they have original programming exclusive to Kindle Fire, and they get to sell the toys on their store. Well played.