I’m not letting this go, am I? Three HBO articles in three days. I can’t stress enough how important it would be for the industry if HBO were to take the plunge and sell their content direct to consumers, bypassing traditional cable and satellite systems.
This Economist article does a fantastic job of laying out the history of the situation, why HBO are best placed to turn the traditional TV model on it’s head, and what they stand to lose or gain as a result. the best part from a UK point of view is:
If HBO were to try selling its programmes directly via the internet it would have a hugely disruptive effect on the television business—more disruptive than anything Netflix or any other company has yet done. A dramatic move may come sooner outside America. In 90-odd countries HBO programmes are licensed to other channels, not shown on a channel of their own. In markets where there are plenty of tablet computers, Mr Nelson says, the firm could offer HBO Go as a stand-alone product.
Anything that takes the power out of BSkyB’s hands (Sky Atlantic) works for me. Good article, make sure you read it all. There will be a test later.
A rebuttal to my earlier article about consumers wanting a standalone HBO Go app, or A la carte programming.
It’s just not enough — on either a per-subscriber or cumulative basis — to drive HBO away from its lucrative, long-term relationships with cable companies. If you could come up with $1 billion a month, maybe they’d talk. But $12 per sub? Nope.
But if they don’t leap sooner rather than later, their business will ZZZzzzzzzz. I’m bored of this now, I’ll come back and laugh at this post in 20 years while wearing my HBO “holo-glasses”.