Insightful words from Naomi Gibney, acting director of Sky Atlantic, on the long tail and added value of Mad Men.
In other words, audience behaviour is changing dramatically as people take advantage of all the different ways to catch up with their favourites. These days, to measure how successful a show is, we need to look at how it is enjoyed across all platforms it’s shown on.
When will the industry formally acknowledge the shift? and when will I get off my soapbox about ratings? all these answers and more, after these short messages.