Oh hi there.
This morning I woke up to an update for Instagram that allows you to shoot 15 second video clips, complete with filters and a thumbnail chooser.
Although there are more options than Vine, the interface is very smooth, making the experience of sharing video on Instagram better than it’s Twitter owned rival.
In fact the 30 mins I have had with the update has really highlighted the shortcomings of Vine, an app I really want to succeed.
So I have highlighted 3 areas where Vine can improve, to make sure they aren’t steamrollered by a wave of Instagram video creativity…
1. Improve stability - Do whatever you have to do, disable autoplay, R&D a new codec, whatever. Right now almost half the vine videos in my stream refuse to play. I thought this was a minor inconvenience until today, when I realised Instagram have been able to pull this off without so much as a stutter.
2. Straight of the Instagram playbook, let’s have a grid view for videos on profiles. I get tired of scrolling, so I miss some great stuff, and spend less time in the app.
3. Integrate Vine with the Twitter app - This might sound crazy, but if Twitter are serious about this, they need more installs/accounts. A quick way to do this would be to make the video sharing button on the Twitter app a vine button, that auto signs you up. In theory it sounds odd, but how many people signed up for Twitpic without realising it?
4. Improve the stability of the app. Its worth making the point twice. I’m serious, it’s like wading through treacle. I only do it because I love the creativity. Carry on iterating at this rate and your creatives will defect to the smoother experience and larger audience.
and I think that’s it. Over the next few days I will be shooting the same videos twice, because I can’t choose between these apps two right now.
It looks like Marissa Mayer has been making tentative enquiries:
“Sources said Mayer also had an extensive getting-to-know-you meeting, which was apparently not held at Hulu’s offices in Santa Monica, Calif., along with COO Henrique De Castro.”
Let’s hope those content deals with the networks aren’t expiring any time soon.
I notice that The Sundance Channel will be releasing all the episodes of new series Rectify on iTunes at once, taking a leaf out of Netflix’s playbook. At under $10, and the tagline “from the producers of Breaking Bad”, I might be tempted…